With both hotels and OTAs competing for placement on results pages and on Google Hotel Ads, a strategy was needed to stack up to the competition. The goal was to improve visibility on search engine results pages, improve visibility on Google Hotel Ads, and increase direct online bookings and revenue. Based on the set goals, Google Hotel Ads were implemented for Hotel 48LEX. Google displays the room rate, room tax, and availability via a real-time inventory feed from the hotel CRS. Only the top four advertisers with the lowest cost room and tax are displayed on the Maps page and in Google’s Knowledge Graph. Get the full story at HEBS Digital