The goal was to drive engagement among key customer segments, increase the traffic to the website, increase their social media following, and boost natural search efforts. Based on their goals, website promo slides, social media posts, social media custom images, and blog posts were created to be utilized throughout the quarter. Items were strategically paired together – such as social media custom images – with events/holidays all leading to an increase in engagement on the website and social media channels. Get the full story at HEBS Digital