The client is a high traffic hotel located in New York City, a short shuttle ride from LaGuardia Airport. It’s 358 modern-styled rooms feature spacious work areas for the business traveler. The hotel's goal was to reduce commission fees paid to OTA’s by increasing their direct bookings through an optimized pay-per-click (PPC) campaign. Vizergy’s strategy was to increase the client’s monthly PPC budget and employ a target outranking share bid strategy to combat OTA competition. Target outranking share allowed us to target specific competitors and ensure we outrank them for overlapping keyword searches. Get the full story at Vizergy