Cendyn, the leading provider of hotel CRM and hotel sales platforms in the hospitality industry, announced a new partnership with Hedgehog, a digital consultancy, to integrate Cendyn’s eInsight customer relationship management (CRM) solution with the Sitecore® Experience Platform (CXP) to deliver powerful personalized digital experiences. The agreement will enable Hedgehog to tap Cendyn’s guest intelligence engine to fuel live personalization and dynamic pricing based on marketing segmentation and guest profiles in eInsight across Sitecore’s digital platforms. The CRM + CXP integration between Cendyn and Sitecore, facilitated by Hedgehog, will allow hotels to ensure their guests receive targeted messaging based on their personal preferences and behaviors stored in Cendyn’s central data warehouse across all digital channels. Tackling this at scale, and delivering such personalized messaging in real-time, is huge for the hospitality industry. Get the full story at Cendyn