Under this agreement, the Bangkok-based luxury hotel brand – with 47 properties throughout Thailand, Maldives, Vietnam, Bali, Sri Lanka and Mauritius, and further properties under development in Thailand, China, Ethiopia, Qatar, Laos and Oman – will leverage feedback from hundreds of review sources across the web, in more than forty languages, to gain deeper insight into their guests’ experiences on both a property and corporate level. At the heart of ReviewPro’s analytics is the Global Review Index™ (GRI), the industry standard for online guest satisfaction for individual hotels and brands, which is based on review data aggregated from more than 100 online travel agencies and review sites in 45 languages. The GRI can be used to analyze the online reputation performance of a hotel or group of hotels, make comparisons between hotels and compare results with direct competitors. Centara Hotels & Resorts will also benefit from ReviewPro’s fully-integrated Guest Satisfaction Survey (GSS) tool by creating questionnaires to collect, analyze and act on direct guest feedback. ReviewPro’s easy to use solution will provide Centara with 360-degree guest intelligence to facilitate operational and service improvements, all from a single dashboard. David Good, Vice President of Operations says, “We chose ReviewPro because their analytics provide us with unparalleled insight into guest experiences at each of our hotels, offering us an innovative approach to increase guest satisfaction and revenue. In addition, their analysis of our direct competitors provides us detailed information to measure our progress. These insights will help us boost our competitive position and increase our ranking on key websites like TripAdvisor and Booking.com.” According to Chris Bailey, Senior Vice President, Sales & Marketing, “ReviewPro’s online reputation management solution, direct survey tool, sentiment analysis and data will enable us to dig deep into guest satisfaction data and transform insight into action to provide even better experiences for our guests”. Michael Chin, Regional Vice President of ReviewPro in the Asia-Pacific region, says, “We are excited to partner with a successful Asia-based hotel brand like Centara Hotels & Resorts. Our analytics will provide a deeper insight into vital indicators such as key departments performance, assisting Centara to better tailor marketing, operational and service improvements even more closely and enable the group and each property to better customize their guest experience to drive further revenue gains.” Related Link: ReviewPro