During an IHIF panel, we all agreed that the industry is going through a significant transformation as to where data is stored and how it is being used. Cloud-based technology has been around for about 15 years (IDeaS has been “in the cloud” since 2004), but as with many things, it has taken the hotel industry a while to accept the benefits of adopting a “cloud first” strategy. Most recently, in the last earnings call, IHG announced their Concerto central reservation platform, developed in partnership with Amadeus, will enable IHG to consolidate data in one place and enable dramatically new guest experiences. Additionally, an increasing number of data sources are becoming more easily accessible, including customer demographics and related (non-hotel) shopping behavior to predict future hotel bookings. All major hotels are on a similar path, and it is safe to say that technology providers, startups and the most forward-looking hotel companies see the move to cloud as critical to their success. Get the full story at IDeaS