Instagram remains a focal point for showing off hotel properties, sources said, but Twitter and Facebook are great tools for engaging with customers and providing updates about a hotel company, brand or individual property. Stephanie Ofreneo, social marketing and digital branding manager at social media consultancy The Social Element, said hotels are becoming more “digitally savvy” with offerings such as keyless entry and online check-in. As a result, she said, it’s becoming more important that “the speed of response on social media platforms … (matches) the real-time experience in hotels.” As for platform trends: “We’ve seen Facebook as a staple when it comes to marketing content and engaging with customers. The very visual Instagram also plays an important part in selling a concept, idea or lifestyle to a wider audience,” she said. “Instagram is excellent for (taking) a consumer through an experience that they want to be part of, especially giving a (peek) of a location that they’re curious to visit and then entices them to come—through Instagram stories and feed.” Get the full story at HNN Read also "15 tips for restaurant social media marketing with examples"