Increasingly, people don't research your products, services, or offerings on just your site. They use sites like eBay, CNet, Epinions, blogs, shopping bots, news articles, and more. Often, they're looking at your site, these sites, and your competitors' sites all at the same time, in multiple browser windows or tabs.

In addition to looking at these sites for research, people also form opinions through other brand experiences, conversations, and friends. Again, these experiences can occur online on sites such as YouTube, over blogs, through conversations, and so on. The way people research, create perceptions, and make decisions continues to evolve.

Just over the past 24 months, increasingly more people have began to use blogs as information sources. Companies are trying to figure out how to leverage these changing behaviors and to use sites like YouTube to influence customers.

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