Still using the same marketing tactics you were using five years ago? Those won't work with today's shifting demographics and preferences. The U.S. population is older, more multicultural, more time-pressed and more jaded toward overt sales pitches than ever before. And your marketing strategy should be built accordingly.

So what's working? After consulting over a dozen experts in the field, we've uncovered the following hot trends in marketing.

According to the Mobile Marketing Association, by 2008, 89 percent of brands will use text and multimedia messaging to reach their audiences, with nearly one-third planning to spend more than 10 percent of their marketing budgets on advertising in the medium. As phones with video capability become more prevalent, expect more rich media marketing options. Plus, now that mobile phone service providers are dipping their toes into the credit card pool--soon your phone or PDA may make plastic obsolete--customers will be relying on these devices more than ever.

"There are some low-cost mobile marketing onramps for small businesses," says Kim Bayne, author of Marketing Without Wires. "Businesses can implement opt-in text messaging services and coupons with their loyal customers. We've already seen local restaurants send the day's specials to nearby lunch patrons. The cost is fairly low, and it can be done from a PC, without involving a pricey service provider."

Get the full story at MSNBC