Through April 13, the five top-voted submitted photos will win three round-trip flights plus $250 in CheapCash, the currency of, which can be used on-site or in its mobile application to book hotels. The program underscores how mobile contests combined with the immediacy of travel can drive both loyalty and commerce. “The overwhelming majority of photos taken on mobile phones are selfies, and most people travel with at least one mobile device,” said Cassidy Smith, spokeswoman for, a unit of Orbitz Worldwide which sells discounted leisure travel products including airfares, hotels, cruises, rental cars, vacation packages and event tickets. “We want to tap into that incredible arsenal of vacation photos to see what people are up to on trips all over the world, and pass along that inspiration to other customers planning their next adventure or getaway.” Get the full story at Mobile Commerce Daily