The result is a user-friendly, visually appealing newly launched site, optimized for the three screens and focused on driving direct bookings. As a way of promoting the new site and generating user interest and awareness, the property launched a multichannel campaign with a Limited-Time Offer Interactive Application. After the site relaunch, Cheeca saw revenue increase by over 80%, among other substantial year-over-year improvements including: - Unique Visits: +36% YOY - Total Visits: +36% YOY - Bookings: +60% YOY - Room Nights: +83% YOY - Revenue: +80% YOY Get the full story at HeBS Digital