In a small, if incongruous, step in an international hotel chain's move to capitalize on the current lodging boom, J?r?me Sans, a fixture on the Paris art scene, was recently shuffling around a gallery in the heart of the French capital, checking out stuffed, tattooed pigs.

Sans is the first ever hotel "cultural curator," according to his employers at Le M?ridien, a brand owned by the giant U.S. hotel group Starwood Hotels & Resorts since 2005.

A co-founder of the contemporary art museum Palais de Tokyo in Paris, he is overseeing the hotel's "unlock art" program aimed at reinvigorating a fusty brand by offering new ideas in design and the use of scent, sound and light to lure guests. The porcine exhibition, by the Belgian artist Wim Delvoye, shows the kind of "art experience" that the brand plans to offer clients through partnerships with local artists and institutions, Sans said.

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