Leading the charge is Kayak’s VP Asia Pacific, Debby Soo, who has launched local Kayak sites in Australia, New Zealand, Hong Kong, Singapore, Taiwan, India and Japan. San Francisco-based Soo is quite clear about the strategy Kayak is considering for China – product first, before marketing. “Content and understanding the nuances at the local level are of utmost importance,” said Soo, who is scheduled to speak at the upcoming 2014 TravelDaily Conference, to be held in Shanghai (September 3-4, 2014). The team is looking to stick to its proven approach of establishing its presence in markets outside the US. “As we have done elsewhere, product quality is pre-eminent, followed by monetisation. Once a certain threshold is reached, then the next step is worked out. Till then there are no big marketing plans, and possibly no strategic alliances.” Get the full story at Web In Travel