According to PhoCusWright's recent Asia Pacific and Global Edition report, Traveler Reviews and Social Media in China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips. The Chinese online review space is varied and constantly changing. Online travel agencies host the majority of traveler reviews, but a new entrant is gaining ground. China's metasearch leader, Qunar, saw review volume explode 420% from 2012 to 2013. In comparison, all other review sites in China increased 95%. The way reviews are being submitted has also changed. Now, travelers are submitting reviews via their phones. Qunar has adapted to this consumer behavior trend and accepts and solicits reviews by text message – one of the initiatives that has enabled it to gain ground against online travel agencies. Get the full story at PhoCusWright