But the penetration rate of online transactions is growing very quickly, at about 50% per year, according to Fritz Demopoulos, CEO of Qunar.com, a travel metasearch company similar to Kayak. “It is estimated that about 12% to 15% of tickets and rooms are booked online in China,” he said. Of that online market, approximately 70% to 80% of transactions are done through third-party intermediaries versus supplier direct, he said. To capitalize on that growth, hotels are ensuring they have the right online infrastructure in place. Best Western International, which licenses 31 hotels in China and has another 41 in the pipeline, emphasizes distribution service and support to its licensees. The company has regional service managers who work with the hotels daily to manage the available channels, said William Dong, Best Western China president and CEO. Get the full Story at HotelNewsNow.com