President Xi Jinping said during the Asia-Pacific Economic Cooperation meeting in Beijing on Nov 9 that the number of outbound tourists from China will exceed 500 million in the next five years. By then, more than one third of Chinese will travel overseas each year. The year 2014 also means a lot for China's tourism industry as the number of outbound tourist departures from the Chinese mainland has exceeded 100 million within a calendar year for the first time, according to China National Tourism Administration. While the growth pie is big and luring, the road to a slice of it might be thorny and costly for China's online travel agencies. Get the full story at AsiaOne