Chinese Millennial Travelers, Where Next? is a new report from Jing Travel, done in conjunction with Carat and AMNET. It provides some clues as to what influences Chinese millennials to travel and their process of planning adventures. Through the Shanghai Data Exchange, the study was able to track eight and a half million Chinese millennials as the group navigated travel-related websites and travel apps. The study breaks Chinese millennial travelers into three categories. The adventurous influencer is the smallest subset, but the most influential of the triad. This group is highly active on social media, and, as early adopters, many are opinion leaders. They’re interested in culture, food, art, music, and outdoor activities. They spend more than any other group on leisure travel, about 23 percent higher than the norm. Get the full story at Skift and Carat