Many in the tourism industry recall the inrush of Japanese tourists to the U.S. in the 1990s, a trend that prompted travel, tourism, and lodging entities to market their services in new ways. For example, airlines began to post signs in Japanese, tourism venues printed Japanese-language brochures, and hotels and restaurants introduced elements of Japanese cuisine to cater to the culture and tastes of these new guests. Now the U.S. hospitality industry is seeing a similar tourism trend out of China, and hotels in major destination markets need to take note. The following article features some highlights of the booming trend in Chinese tourism and how hoteliers can position their properties to capitalize. The huge increase of Chinese tourists has already caught the attention of some innovative hoteliers and hotel brands. U.S. hotel chains such as Starwood Hotels & Resorts, Hilton, and Marriott have announced programs designed for Chinese tourists. These include adding popular Chinese dishes to full-service restaurant menus (including a traditional Chinese breakfast), featuring one or more Chinese television stations in the guestrooms, and introducing guestroom amenities such as slippers, tea kettles, and a selection of Chinese teas. Some hotels have also brought on a front desk concierge who speaks fluent Mandarin. These efforts are a good start and show how seriously some of the top hotel brands are taking the promise of growing demand from China. Here are some more ways in which hotels can make a powerful impression and attract Chinese tourists. Get the full story at HSMAI