It might be the biggest phenomenon to hit the global travel industry since the invention of commercial flight - Chinese tourism. The figures are incredible. By 2015, 100 million Chinese will pack their bags to travel abroad, according to a report from the UN World Tourism Organization. In 2012, Chinese overtook Americans and Germans as the world's top international tourism spenders, with 83 million people spending a record US$102 billion on international tourism. In response to the boom, global travel operators have been frantically adapting their offerings -- hotels in particular. Yet, if you look at surveys and forums in China, the majority of Chinese people are not satisfied with the service they get when they travel -- especially outside East and Southeast Asia, in areas where there are not as many Chinese, like in Europe or North America. According to some experts, the global travel industry needs to stop relying on old stereotypes about the Chinese and actually listen to what they want. Get the full story at CNN