In 2017, more than 6 million Chinese citizens visited European countries. Statistics showed that more people preferred personalized travel experiences and showed more interest in traditional European architecture and museums, according to the report launched by the China Tourism Academy and Chinese online travel agency giant Ctrip. According to statistics of Ctrip, Europe has become the second most popular destination for Chinese outbound tourists after Asia. The number of Chinese tourists that booked a trip to Europe through their platform increased by 26.3 percent compared with 2016, while the per capita consumption on the trip saw a year-on-year increase of 36 percent. The opening ceremony of the China-European Union Tourism Year was held in Venice, Italy, last Friday. Business analysts believe that the 12-month-long initiative will help boost market growth. Get the full story at Xinhua