The Chinese travel giant, which released the white paper together with its hotel information subsidiary, Joint Wisdom, said the Chinese consumers’ preference for higher-rated hotels was shown when they were filtering its listed hotels by star rating. About 76% of the searches on star rating were for “five star/luxury hotel” or “four star/high-end hotel”, while only 11.61% of the hotel searches were price-related. The white paper stated that in the 12 months, from July 2016 to June 2017, the country’s online demand for hotel accommodation grew 28.8% (domestic hotel room nights also rose by the same percentage). Average online room rates during this period, however, stayed flat. Ctrip’s data also showed consumer booking behaviour has changed radically in recent years with shorter advance reservation time and fragmented booking processes, and more last-minute bookings. Get the full story at ChinaTravelNews and the Ctrip Hotel White Paper (in Chinese, PDF 4MB)