Both existing and new members of Choice Privileges, the guest-loyalty program for Choice Hotels International, Inc.(NYSE: CHH), can access exclusive room rates that are up to a 7% discount off the best available rate by booking directly on or the Choice mobile app. Furthermore, continues to stand behind its pricing, if a guest finds a lower price elsewhere online the company will match the price and give the guest a $50 Visa gift card. "Too often consumers feel the need to scour the internet for the best hotel price. We want our members to have confidence that when they book their rooms directly with Choice Hotels they have exclusive access to the best prices, the best service and the best rewards," said Robert McDowell, Chief Commercial Officer at Choice Hotels International. The Choice Privileges Member Rate is the latest in a series of enhancements to Choice's guest rewards program, designed to bring greater and faster value to its ever growing 27 million Choice Privileges members. In June, Choice enhanced its "Your Extras" benefits partners, where guests can earn special rewards for midweek travel, to include household names like Uber and Amazon in the U.S., and Tim Hortons and in Canada. For full information about the Choice Privileges rewards program, visit