The program is designed to boost consumer awareness of both companies by exposing Yelp’s consumer base of 100 million unique monthly users to Choice’s domestic portfolio of 5,000 hotels. Users can plot a destination and the Road Trip Guide platform displays the Choice Hotels available along the route (with the option to book rooms). The platform also highlights an array of Yelp curated and reviewed sights, places to shop and eat and various activities. The campaign also features a sweepstakes with road trip-related prizes. "When we came up with the idea of a road trip tool, Yelp was a natural partner to approach,” said Melissa Romig, vice president, group account director, Havas Media. “They have reviews for every type of summer fun place we'd want to highlight and with thousands of hotel locations across the country, we needed someone that could provide content in just as many locations." Get the full story at MediaPost