If a hotelier set out to map the many distribution channels and technology silos of our industry, the result would probably look like a very tangled ball of yarn. How can hoteliers turn this tangle into a tapestry - weaving a picture that tells the story of your guests’ journeys and gives your brand a clear distribution strategy? Begin by prioritizing the largest channels where your goals are aligned across all stakeholders, and then review those channels to account for market changes. Reference the five stages of goal-setting you’ll find on page 7 of the Channel Optimization in Hospitality white paper to create a well-informed, data-driven channel optimization strategy. Get the full story at Sabre Hospitality