But selecting the right software for the job can seem like a job of its own. With software solutions addressing the core issues of a property management system (PMS), a central reservation system (CRS), a revenue optimization system (RO), property operations, and customer relationship management (CRM), maintaining a focus on the business goals before seeking the proper solution to add to your hotel tech stack is key. Issues of integration and prioritization among numerous different tech solutions, from PMS, CRS, and RO can be a significant obstacle. Understanding how the PMS, CRS, and RO pieces of your tech stack fit together is key to ensuring you have streamlined interface communication between the systems, to ensure clean distribution, reduce booking abandonment, and achieve clearer guest communication. Get the full story at Rainmaker