It seems like a common point of discussion nowadays: big data's growing importance in the hospitality industry. And the opportunities it affords hoteliers willing to try something new are huge. But where to start? And what does a tech and data-enabled hotelier even look like? Easier said than done, right? Fortunately, our friend and advisor Lennert De Jong happens to be one of these forward-thinking hoteliers. As Commercial Director for citizenM, one of the most data-informed hotels currently operating, Lennert has some thoughts and advice on the subject. Read the article to get a better idea of how you can start to embrace the data, and more importantly, use it to see tangible, long term results. Get the full story at SnapShot