A new J.D. Power and Associates survey shows continued growth for online travel booking.

The "2005 Independent Hotel Web Site Study" found that 41% of hotel reservations were booked online in 2005, up from 36% last year.

The study measured the satisfaction of hotel guests who booked their reservations with one of six major independent travel Web sites that offer hotel comparison reservation services for consumers. Overall satisfaction was based on six factors:

- Usefulness of the information
- Ease of booking
- Layout and design
- Availability of packages
- Ease of finding information
- Ease of navigation

With industry-leading ratings from customers in all six factors for hotel information and booking services, Orbitz.com was first in overall satisfaction. Customers rated Orbitz.com particularly high for the site's ease of booking hotel rooms — which ain't a bad thing when that is exactly what you want users to do.

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