One of the best ways to do this is to compare your hotel website design with others. This allows you to discover hotel website design inspiration and decide what will work best for your property. What are some of the best practices for hotel website design? Implement an effective pattern into your hotel website design The F-Pattern and the Z Pattern are two of the most common patterns that travelers follow when they are booking rooms on a hotel property’s website. The F-Pattern includes headings and subheadings that grab the attention of the target audience and encourage them to continue to scroll down the page. It can be a text-heavy pattern which can drive traffic away from the site if you do not capture the audience’s attention quick enough. The Z Pattern is typically followed on a page with lots of visual elements. The reader goes from the headlines to the visual elements and back to the sub-headings. Get the full story at SiteMinder