The Accelerator has been in use for the past year by Wired and sibling pub Ars Technica, the latter of which created the platform. It looks at metrics like growth in views and shares and traffic sources to predict stories that will break a certain unique pageviews threshold (in the case of Wired and Ars, 100,000 unique pageviews). Wired and Ars Technica have been packaging Accelerator as part of an overall media plan for a specific time period, like one week, with an eye toward advertisers that want to increase their exposure for a given period. Once a story seems like it has the potential to go viral, it is connected to an ad server, where an advertiser that has pre-bought the Accelerator will have its ad appear adjacent to the popular story. Porsche, LG, Motorola, HBO, Microsoft are among advertisers that have used the platform. “We’d have these stories. like the Kim-Kanye story on Vogue, but we haven’t been able to monetize them, because we haven’t expected it,” said Josh Stinchcomb, vp of corporate partnerships at Condé Nast. “This allows us to monetize the spikes and lets the advertiser own that story. There’s over-delivery, typically, making the buy more efficient. More important, they get connected to the story everybody’s talking about.” Get the full story at Digiday