That’s the view of TripAdvisor CEO Steve Kaufer when talking about Instant Booking, the feature that enables consumers to book a hotel without leaving the TripAdvisor experience as a hotel brand or online travel agency processes the booking, provides customer service and fulfillment, and pays TripAdvisor a commission. Kaufer says TripAdvisor approaches hotel chains and has to explain Instant Booking “is a little bit in between” a direct booking and an online travel agency booking for the hotel “and that causes a little more confusion on the part of the hotelier,” said Kaufer during TripAdvisor third quarter earnings call with analysts. Part of the confusion is that hotels have to decide whether to treat the economics of TripAdvisor Instant Booking participation as they would an online travel agency or a direct booking, Kaufer said, and one reason for the relatively slow pace of implementation is that integration requires tech work by both the hotel and TripAdvisor. Get the full story at Skift