While the experiential economy necessitates product-oriented brands to find ways to tie themselves to experiences, experience-oriented brands in sectors such as hospitality have their own disruptors, most notably Airbnb. Consolidation and well-executed and focused initiatives will help a brand rise above the noise. “The experience economy is what’s driving everything,” said Elizabeth Pizzinato, senior vice president of marketing and communications for Four Seasons Hotels and Resorts. “The experience economy as a phrase, I think, first surfaced in 2008, and it has never been more true.” “But I’ve been obsessing about a new word, and it’s particularly true in my industry hospitality, ‘disruption,’” she said. “And Airbnb is disrupting the travel industry, and it’s something that is happening in [other] worlds too.” Get the full story at Luxury Daily