Seven years after the launch of the first iPhone, smartphones are now ubiquitous. Millions of consumers walk around with powerful pocket-sized personal assistants that give them direct access to unrivaled content. Whether via mobile sites or applications, this information advises and impacts every step of the consumer’s purchase decision-making journey. Multiple reports and studies have examined specifically how consumers’ use of mobile devices is affecting and influencing their purchase decisions. A new study, Mobile Momentum: Spotlight on the Mobile Local Shopper, further supported the idea that smartphones are multi-purpose shopping utilities that give connected consumers access to essential store and product information and inventory availability, which speeds purchase decision-making. Get the full story at the Mobile Marketer