Additionally, while speeding up service delivery and payments were the lowest prioritised uses of mobile technology for business leaders, over a third of consumers said they would use their smartphones for ordering (31 per cent) and payment (30 per cent). Both businesses (73 per cent) and consumers (33 per cent) agreed that mobile booking and reservations will be important in the future, but consumers (35 per cent) put receiving vouchers and special offers as the biggest priority when it comes to mobile technology. “While social media is an important channel for dealing with customer service issues, it seems that it’s not something where hospitality businesses can join the conversation at the table,” said Matthew Cox of the Hospitality Division at Omnico Group. Get the full story at Big Hospitality