Bleisure travelers have three main needs: - Information: They want easily accessible information about what’s relevant to them. - Convenience: Unlike purely leisure trips where travelers are willing to venture out and endure some discomfort to reach a far-flung destination, bleisure trips are about convenience and utility: What can travelers experience nearby while staying at your hotel? - Authenticity: Bleisure travelers want to live like locals. Research shows that bleisure travelers are willing to share their information to receive more personalized results. (I know I am.) Bleisure travelers are also bigger spenders, because their companies are paying part of the tab. Get the full story at NewsCred Insights