There’s nothing more frustrating than getting a sales pitch you didn’t ask for. In today’s fast-paced digital landscape, it’s easy to ignore unsolicited messages by simply closing down a webpage or pop-up ad. Travel shoppers are in control, and they know how to avoid distractions that get in the way of their research and decision-making. Enter content marketing; a new buzzword for an old term. Content Marketing is the art of storytelling, to the right people, at the right time, through the right channels. It’s the art of communicating with your ideal guests, without directly selling to them. And it works. Get the full story at Leonardo