A new research paper by Assistant Professor Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University suggest a conceptual framework for understanding the context in which travellers’ behaviour takes place, and anticipate that it will be particularly beneficial for developing simple to use mobile systems that are relevant to travellers’ needs. Travellers have become familiar with using information technology (IT) to search for travel related information and organise their trips, the researchers note. The growth of mobile technology, in particular, has significantly changed the way in which the Internet is used for travel-related purposes. One important feature of mobile technology in this regard is that it can take the user’s context into account. The researchers suggest that context is an important factor in human-computer interaction because a context-aware computer can “sense and respond to aspects of the setting” in which it is being used. The information that computers use to situate travellers may include the time and place of use, and can provide “implicit cues about the objects of interest such as people, places, events, things, information, and media”. For instance, a user searching for a specific type of product or arriving at a certain location “gives rise to the need for different communication services” and allows tourism businesses to “engage with their potential customers”. Get the full story at eHotelier