In yesterday's issue of USA Today there is an article about the “risks” marketers take when they try to emulate and open up their sites to include comments and feedback from their visitors.

Here is an excerpt from that article:

“Building such interactive relationships with consumers requires the marketer to give up some control, and that has risks. Marketers must monitor sites closely lest they find their brands associated with lewd images or profanity. It is even trickier, however, to try to limit what people say about a brand.”

One cannot help but wonder where the writer of this article has been hiding for the last ten years.

Get the full story at Marketing Experiments