At the Facebook’s APAC Travel Summit in Singapore, it was revealed that people and businesses around the world now exchange over 10 billion messages each month. This preference for messaging is even more pronounced in Asia-Pacific, where 87 per cent of smartphone owners use a messaging app every month. Some leading brands have already taken the leap by using WhatsApp to send timely notifications and offer customer support. First movers include leading airlines such as Singapore Airlines and travel planning websites like MakeMyTrip.com. Get the full story at TTG Asia