Conversion-oriented marketers are particularly adept at seeing up and down the funnel — roughly left to right in this graphic — from ad management and social media marketing through to marketing automation, email marketing and your CRM. After all, conversion optimization is often a mission to provide continuity, connecting the dots along a series of touchpoints that our audience has with us. It’s this multi-disciplinary, cross-category experience that makes conversion optimization folks typically comfortable working across the gamut of all these marketing technologies. It’s a pragmatic intersection of creative vision and technical implementation. That positions conversion-oriented marketers who are likely to have had measurable success working within this ecosystem, for greater leadership in the evolving marketing organization. Get the full story at Search Engine Land