As meetings planners become more reliant on online research, a hotel's website will play an increasingly important role in generating leads and converting them to bookings, sources said. "You need to tell planners everything they need to know," said Ed Simon, VP of sales at Destination Hotels & Resorts, which will launch a new website with more meetings-related information this year. "You have to fill in all the blanks. It would be nice to have direct contact, but if they want to buy that way, you have to make sure they have all the information they need." Ed Carey, managing director of sales at Boca Raton Resort & Club in Boca Raton, Florida, agreed that clear, comprehensive meetings content online is more important than ever before. "We provide every single detail from every department in the hotel, along with contacts for each department," Carey said. "That is all centralized now in one location so planners can access that without having to call the hotel." Get the full story at Hotel News Now