In fact, if it's done its job well, an organization could have a myriad voices, all different, yet all on the same cultural page.

Essentially, you would build the macro with a co-opetion of micros - from employees, to peers, to partners. If everyone in any organization could express themselves, unless you had an orchestrator, you'd probably have a cacophony. Not good.

Finding the hidden assets in an organization is just the tip of the iceberg, it's all that goes on underneath to educate, coach, and support them that makes a great deal of difference to how you design your business.

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