The survey, conducted in November and December of 2012, polled a relatively small sample of 250+ marketers from U.S.-based companies with more than $500 million in annual revenue, across six industries (financial services and insurance, high-tech, manufacturing, media, retail and healthcare). Design, development and maintenance of the corporate website was cited by 45% of survey respondents as contributing to marketing success, with marketing on social networks such as Facebook, LinkedIn and Twitter cited by 43%. Digital/online advertising was also cited by 43%. The survey asked respondents to rank different marketing activities first, second and third in importance, collating all three preferences to get the overall percentage. On first place preference, corporate websites came out joint top with online advertising, cited by 18% apiece as the most important activity. Social media slumped in importance on this measure — cited by just six per cent of respondents as the most important activity. Get the full story at TechCrunch