1. You are not optimising for your ultimate business objective and measuring results: While it sounds simple, you should be optimizing for your ultimate business objective and constantly measuring results. This starts with defining clear goals and outcomes that you want to measure for your campaigns.
  1. 2. You do not have an always-on testing strategy for creatives:
As digital advertising becomes increasingly complex, testing should be at the core of your marketing efforts. This may be even more important on Facebook. Get the full story at Sojern