Andy Owen Jones, co-founder and CEO of data and personalization specialist bd4travel, says that over time, who owns the customer profile is going to change. “At the moment everyone is trying to own their own profile, and I’ll think you’ll see some shared profiles coming up with customers owning their own profiles and giving access to those profiles.” He adds that a situation with an "objective third party" owning the profile could also arise, akin to credit scores with Experian. Get the full story at PhocusWire