In fact, 89% of US marketers report that personalization on their site drove more revenue. Here, we explain how hoteliers can personalize messaging throughout the marketing funnel to create an effective hotel marketing strategy. In the dream and discover phase of travelers’ path to purchase, they are first starting to explore destinations, activities, and brands, and it’s important your personalization efforts begin here. Social media is extremely powerful for inspiring travelers as they begin dreaming of and planning their next trip. In fact, over 50% of travel companies claim more bookings due to their Facebook presence, and 1 in 3 travelers reference social media as a main source of travel ideas and inspiration. Consider trying Facebook Collection ads which can help you drive more mobile bookings by combining your video and photo assets. It’s an engaging ad format that can be used to drive users to your website. Get the full story at Vizergy / Sojern