Today there’s been a bit of a stir from an internal Google Now feature that is encouraging rebooking on price drop. As a user, I love the idea of this feature. I already rely on Google Now, and would find a lot of value here. As an advertiser, I wouldn’t know exactly what to think. Price is an important lever in any market, and there’s nothing inherently wrong with products and features that create price pressure. Balance here is important; we can’t expect healthy advertisers if all they ever get is more and more pressure. Creating consumer value and producer value do not need to be mutually exclusive activities. Wouldn’t the industry be healthier if we could count on a meaningful producer-facing innovation for every x consumer-facing innovations? Get the full story at Koddi