The distribution strategy that led your hotel or chain to revenue growth last year won’t necessarily continue to be successful in the months ahead. And the strategy that led you to big wins in one part of the world may not translate well around the globe, even for the same brand and similar traveler demographics. This is because many variables affect guests’ shopping and booking choices, including regional and cultural differences. While new technologies open up more opportunities for travel shopping, travelers’ willingness to embrace those channels varies by region as well as by demographic. At the same time, changes in economic and political environments also impact hotel guests’ travel needs and choices. These variables are constantly in flux. These observations are among the key findings of our white paper produced in partnership with Phocuswright, Channel Optimization in Hospitality. In today’s ever-evolving marketplace, it’s better to see a hotel’s distribution strategy as part of a moving, changing playing field than as a stationary goal or target. Get the full story at Sabre Hospitality