Here are some of the best user experiences, which you can provide for your end user. Be the best in customer satisfaction: Do all that you can to provide the ultimate customer satisfaction and that can include website layout and the booking process. Just recently, Journey Latin America (JLA) won an Best Travel Digital Experience award for their new website that ‘more thoroughly represented the brand, was a more engaging customer experience and increased levels of enquiry, sales and customer service.’ Thematic search functionality: The best travel websites allow you to search for travel accommodation by theme, which could be based on locations or amenities like beach and spa hotels, while others are tailored to specific groups of travellers like family and business hotels. Additional search criteria, including specific dates and hotel ratings, can be added to speed up the process of finding the perfect place to stay. Get the full story at The Drum