Hotels and hotel brands should set goals and priorities, communicate these to teams, allocate resources and develop the relevant skills across the organization. In our most recent guide, we look at what to consider when defining a review response policy and suggest possible approaches based on our experience, studies and best practice. Whether you are defining the strategy for a global hotel chain or an independent property, the framework outlined in this guide will help you to find the most effective solution for your brand. There is no “one policy fits all” that will fit every hotel or chain, however the following approach can be used as a base for defining your review response strategy. It can then be tailored to fit your organization and overall brand strategy. Get the full story at ReviewPro