According to a report by Econsultancy, almost a third – 32% – of travel and hospitality marketers rate data science as the skill they most lack. However, they also said they didn’t view data science as all that important, with only 16% citing it as important to develop over the next year. So, it seems possible, even likely, that many hotel marketers just aren’t putting all that much work into developing data skills. Or we’ll try to. Data lets you make solid predictions on how many heads in beds you’ll have over the next weeks and months, which in turn lets you develop strategies to fill the low periods. Data lets you build customer personas, giving you insights that you honestly can’t get with just your “gut feelings”. Data tells you how many people are visiting your website, how many of those are booking direct, and gives you insights into how you can make that percentage bigger. Data is key to making your hotel rock, in other words. Today, we’re going to go over what kind of data hoteliers should be using, why data is so important, and give you some specific ways to use your data. Let’s get started. Get the full story at Net Affinity